The most valuable things a business owns are often the things you cannot see.
A factory appears on a balance sheet. A patent portfolio may determine whether the factory has anything valuable to manufacture.
A stadium is easy to photograph. The brands, media rights, player likenesses, data and licensing agreements surrounding it may be considerably more valuable.
A bottle of wine contains grapes. Its commercial value can also contain geography, reputation, trademarks, trade secrets, know-how and hundreds of years of accumulated goodwill. That’s the world we’ll explore.
Intellectual Properties is a business publication examining the intellectual property hiding inside familiar companies, products, technologies, creative works and experiences.
But this isn’t a publication about IP law. It’s a publication about IP as business.
Through stories, business cases and analysis, Intellectual Properties examines how ideas become assets, how those assets create competitive advantage, who owns them, how companies lose them and where the next valuable forms of IP are likely to emerge.
The publication is organized around five recurring features: The Big Idea, Who Owns This?, The IP Stack, The Missed Idea and The Next IP.
Together they answer five questions:
Where did the value come from?
Who owns it?
What protects it?
What went wrong?
And what comes next?
Intellectual Properties is written for people who create things and people who build businesses around what gets created: Executives, entrepreneurs, engineers, designers, scientists, artists, programmers, investors, athletes, influencers and students.
(Intellectual Properties uses AI tools to write, edit, illustrate, and create video avatars.)
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file:///Users/tjw/Downloads/googledd3ecc397fddfbae.htmlAbout Intellectual Properties
